Monday, October 2, 2017

Wednesday, June 7, 2017

Masters Club 2017 42nd Annual Awards Ceremony

Yes!!  It was that time of year again!  Not everyone knows what a Masters Club recipient is... to those who aren't aware it is the membership allowed to those who hold Top Sales each year in their career in Real Estate.  It is defined as - To achieve Masters Club in 2016, REALTORS® had to produce at least $4.5 Million in real estate sales with a minimum of eight transactions or at least 20 transactions. The different levels are defined as  First Year Members, Continuing Members, Life Masters Club Member has achieved this membership five out of the last seven years, and OUTSTANDING LIFE Masters Club Member has achieved this membership at least ten years with no lapses greater than three years.

Those of us in real estate know it as one of our AWESOME Parties that we get the pleasure of attending once a year and enjoying.  We all work very hard. We are diligent in our clients needs, wants, desires for their home. Those of us who do this job know it as our passion. We are competitive. We are diligent. Some wear our boxing gloves, some just snarl a bit, but we all have a desire to win for our Clients and get the best deal possible for each. We want to get out point across, to be heard and yes again.. we do love to win! 

March 30th was one of those wonderful nights. We all got together in a VERY large room at Thunder Valley Casino, add drinks, appetizers, and for one night we are one big happy family. Lots of hugs, catching up, agents from every Real Estate Office around in our area are there. It is a grand night of fun and celebration. No boxing gloves, gone are the snarls, the competition, a chance to be nice, show our true love for one another.  I am thankful to be part of this wonderful family that I have been for so long. 

I celebrated my 16th consecutive year in Masters Club, marking my 17th year in Real Estate Re-Sales in this area. Previously I spent 14 years in Property Management in this area. I am happy to be in this lovely group of people and friends.  

For me this also brings to mind some of the AWESOME friends I have made a long the way - my Clients. The smiling faces I love to see, to know how you are doing, hows the kids, Mom and Dad, the pets... Yes for this is how it is. While we have your home Listed For Sale, for a brief moment in time, we are your best friend, someone you speak to everyday. We hear about your life, your problems, how we can help you in those, your needs, what we can do to solve those, and for a short time, really we do become your family.  

For those of you who's Homes I have Listed, or Sold a home to, you know that feeling. The Buyers and Sellers that now as I pass by your road, I think of when I sold you your home. I think of you and smile with that feeling of love for that moment of time.  it's precious and priceless. It's not just a job this career - it's a lifestyle of stress and love.  

So thank you for what you allow me to do to help you. Thanks for your confidence in me, your trust, your listening to me and following me, on the advice to do upgrades, how to handle a imposition, whatever it may have been... I say thanks! I have appreciated your hiring me and trusting me, and I have enjoyed the time spent. Well most all of you... lol.. some have not always been nice, but in the end I have enjoyed the time with you too, for I have learned how to become a better agent, and how to handle that problem for the next Client who I represent. So it is all good experience in my mind.  

These two photographs represent the two groups of Outstanding Life Member 2016 in Placer County, some of the areas finest agents and great people.  

Our one night to let our hair down and have some fun!  ๐Ÿ˜€  Wishing you a wonderful Summer and hope you enjoy nothing less than a beautiful life in 2017. In the end that is all what life is about.  And remember if I can help you on any of your Real Estate needs please feel free to call me. I am always hear to listen, to share advice or help you in your search. Many Thanks~

Leslie Reed, Re/Max Gold
Placer, Sacramento and Napa Counties

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Saturday, May 13, 2017

Listing your Home... what you prep work needs to be done before Listing

One of the worst parts of my job is telling people to remove their beloved collections. To Sell your home quicker and for more money, it does involve you detaching from your home. I often put it like this - If I could get you $30,000 more if you packed up all your counter and wall stuff - would you? Remove anything that defines your home one way or another so that someone else may see themselves there and you will receive faster and higher offers!  It's true! It really is one of the most important things to do. The above photo represents a Home well prepared. This is what I am striving for in my Listings ... Often those homes that are not willing to pack it up sell not only for less money, but also take more time.  Buyers can't see past the owners things and most of all can't envision this home as their own. 

At first, I didn’t believe all those Home Stagers who say that before you put your house on the market, you should strip it of your personality. Yeah right, I thought. That advice is for people who have no taste, no style. They haven’t seen my home — or yours. Who wouldn’t appreciate our family photos, book collections, and other awesome items we have.

You see...our homes are filled with framed photographs of friends and family. There are family portraits, images from important events, and snapshots from vacations. While we may enjoy seeing these images on a daily basis, potential home buyers are not interested in seeing our memories in those frames. It’s important for them to see this space as their own. They need to be able to imagine their own photographs hanging on the walls, sitting on the shelves, and pinned to the refrigerator. They need to envision themselves living there... not you. They cannot take ownership mentally in YOUR home so it needs to be clear of your personal belongings so they see the home itself, and then can envision themselves in it. That's when their need to own your home goes up and so does your Sales Price!! 

Here’s the brutal truth: People looking to buy your home don’t care who you are, what sports your kids play, how you looked on your wedding day or where you went to college. They don’t care about the bass you caught on the Arkansas River, your painted velvet art collection, your ballroom dance trophies, your quilting project, or that photo of you standing on top of Mount McKinley looking like a street person. If they do get intrigued by the photo of you standing with Gene Simmons or Queen Elizabeth, they’re not focusing on your home, which is the point. Right?
Since you are going to be moving, this is a good time to get a head start on the packing process for your coming move. Pack away photographs and other pieces of memorabilia that adorn your walls. Your favorite Collections need to be packed as well for it is your favorites and rarely do I find a Buyer and Seller that 100% have the same interests and decorating ideas. Putting these items in boxes now will save you time when the actual move takes place. 

“In a hot market, those extras can fetch multiple offers,” 

Keep in mind that you’ll want to do this before photographs are taken for listing your home for sale. Those photographs will be online for buyers to browse, and they will be looking closely to make a decision whether they want to see your house. First impressions are everything, and you only get one chance to make a positive impression that makes them want to take a closer look at your house.

Can you see the Beautiful Granite Counter Top and Cabinetry in this photo or do you find your eye learning towards all the items placed on the Counter...  this is what we mean by depersonalizing a home and why.  We want buyers to see the home since that is what we are selling here. Also the space can appear smaller and cramped with many belongings on the Counters. 

Here is an example of what to consider in each room/area:
  • Front entry: Here’s where buyers get that important first impression, often within the first 60 seconds. Have sellers leave out only the most practical furnishings, such as a bench and side table. Wall art and photos should be scaled back to three or four, says Nanette Plescia, sales manager for national home builder Lennar.
  • Kitchen: This hub of the house typically gets extra scrutiny and recommends removing refrigerator door magnets, throwing out expired food, placing loose contents in containers, and leaving enough empty space so shelves can be viewed front to back. She also suggests sellers take the same approach with pantries, cabinets, drawers, and shelves.
  • Living spaces: Living, dining, and great rooms should reveal similarly slimmed-down contents rather than wall-to-wall furnishings and accessories. Remind home owners they’re selling their house, not their personal style, says Kathy Nielsen, executive vice president of the Real Estate Staging Association in Valley Springs, Calif.
  • Master bedrooms. This room should convey a sense of serenity, with all clothing and shoes put away and night tables cleared, except for a lamp or book. Also, advise sellers not to make secondary bedrooms a catch-all for storing unused items. This can be a particular problem for households where children no longer live at home, Nielsen says.
  • Closets. These should be dramatically emptied, by half or one-third, and shelves should be organized with uniform baskets, bins, and hangers. “Be sure there’s at least one-half inch in between hangers to convey roominess,” says Plescia. When it comes to closet floors it’s best to get rid of everything—even hampers—for the least cluttered look, says Nielsen.
  • Bathrooms. Besides telling sellers to clear counters and fixture surfaces, be sure they remove prescriptions for safety reasons. Loose items such as toothbrushes and hair styling tools should be stored neatly. Towels should be put away unless sellers have new ones that they can keep neatly folded for showings.
  • Attics, basements, garages. Much like spare bedrooms, these spaces often become a dumping ground for seasonal and rarely used items. Advise sellers only to store what they need in clear, labeled bins—best to do so by category such as holiday decorations to make retrieval easier. “Otherwise, buyers may conclude the house itself doesn’t have enough storage,” says Barry Izsak, a professional organizer in Austin, Texas.
  • Outdoors. Most sellers know the importance of front-yard curb appeal, but they shouldn’t neglect side and back yards. Outdoor living spaces should be minimally furnished to convey the function—a patio looks more inviting with a table, a few chairs, and barbecue. Scattered children’s toys make the scene look disorganized; suggest they be stored in a colorful bin.
When her house is for sale, her family knows the drill: “We never leave used towels in bathrooms, newspapers on the table, or laundry on the dryer,” she said. “We thin out closets, take all books off the nightstands, and pack away anything personal.”

If you’re fixing to sell, here are 10 more inexpensive ways that will help your house move faster:

1. Get the right mind-set. Once you list your home, detach yourself. It’s not about you anymore. Treat the house as a commodity. Make changes that will broaden its appeal.
2. Start at the curb. Look at what people see when they pull up. Trim hedges, prune trees, mow the lawn and plant flowers. If the mailbox is tired and address numbers are falling off, replace them. Walk around the house; get all debris off the property.
3. Paint — it’s money in a can. Outside, a coat of paint is one of the best face-lifts you can give your house for a relatively low price. If you don’t want to paint the whole house, paint the trim. Inside, paint walls a soft neutral like warm beige, sage or gold. Paint says fresh start and masks odors.
4. Focus on the entry. The front door makes a strong first impression. Make sure the door, hardware and porch decor look fabulous.
5. Start packing. Most homes would show much better with 50 percent less stuff. Since you’re already moving, give yourself a head start by packing away clothes, books and dishes you won’t need for the next few months. Thinning out bookcases and closets lets buyers better appreciate the space, and gives the illusion that the house offers more than adequate storage. If you can’t get the stuff into off-site storage, stack neat, labeled boxes in the garage. While you’re at it, clear surfaces. In kitchens, leave out just one appliance. Leave just a phone and a lamp on your desk. Think nice hotel.
6. Catch up on maintenance. Do those minor repairs you should have done already. Paying attention to details signals that you care about big stuff, too.
7. Consider new appliances. In LaPorta’s experience, sellers get back every dollar they spend on new appliances. “When people see new kitchen appliances, they often see a new kitchen. That rates high on people’s radar.”
8. Add house bling. Update anything metal. People see shiny new metal, and say “Oooh.” You can buy a new dining room light fixture for $200, and one for the porch for $40. Change doorknobs, faucets and curtain rods if they’re worn and dull. You may only need a can of spray paint. Styles don’t change; metals do. If you have dated polished brass fixtures, paint them an updated metallic that looks like oil-rubbed bronze, brushed nickel or iron.
9. Clean house. Clean is relative, but we often don’t notice our own dirt. So look hard, starting with the switch plate by the front door. Wipe it down along with all light switches, doors and baseboards. If you’re not the best housekeeper, hire a service. Every surface should sparkle.
10. Banish smells. Pet odors kill deals. When people walk in, they should either smell nothing or a really nice scent, like cinnamon, citrus for fresh baked cookies. Put out potpourri, or fresh flowers. Have carpets, if not replaced, professionally cleaned and deodorized.

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Friday, February 24, 2017

You're only as good as your last Sold Home!!

The title of this is my true belief and saying.  I have been primarily a Listing Agent since I began my career. I work with Buyers but I have been highly successful as a Listing Agent. For those of you who don't know what that means, it means I list and sell homes.  The reason I have this success is my background and training prior to Resales in Real Estate.

Some of you know I lived in Maui Hawaii where I worked for the Sheraton in Kaanapali Beach. I was a manager, and worked several positions with my career there. I trained in Public Areas, Rehabs, and standards is always a high priority in the Hotel Industry. This is what began my interest in this area and my specific training as well.

Many Homes do not sell for the CURB APPEAL is missing, or the STYLE and DESIRABILITY is off. Many Home builders also miss this target by not keeping up on trends or going for the too trendy. Sometimes they just don't think the way a woman does and lets face it, women tend to be the decisions makers in many happy marriages... Happy Wife - Happy Life!  Right?!

So key to understanding how a home should flow, open floor plans, style and design are key. Ones desire and interest needs to be peaked to want to buy the home. Kind of the what you see is what you get I call it. If the Buyer sees what they want they will proceed forward. Staying up on what that is and providing that is key to sales.

I have worked for many smaller Contractors and Home Builders over the years in selling Spec Homes (home built for profit). I really enjoy sharing my knowledge and teaching people what those trends, styles, and curb appeal is and how to target your home for a quick and profitable sale. That package if presented correctly will always have the same result.

There are other items that must be followed to achieve this Sale.  Those would be release and presentation. Just like the New Home Sales, there is a Model Home to view and also availability to that home to view it.  So in Resales making sure the home is staged or presented properly is key along with the availability to view the home. Sellers not wanting an OPEN HOUSE often miss out not only on a quick Sale of their home but also an increased price by allowing the most Buyers out there to view the home in the shortest period of time. This timeline if followed correctly will always ensure great results on the Sale of your home. This is what I base my Listing Presentation on each of my homes on.

Also you must take down many personal added features to a home so a Buyer may ENVISION themselves in that home. If your home is designed and accented JUST for you, many Buyers will be unable to see themselves living there. I always advise my Sellers to de-personalize their home sot hat it may allow Buyers to envision themselves living there. Homeowners that do not follow this advise often see a slow turnaround on a Sale and often LESS money as well. I always say if you are moving, why not get the edge on the move and pack this stuff up anyways. Right?

Much like owning a new car. You remember how the Salesman suggests you take it home to see how you like it. You take a Test drive in it, see how it brakes, accelerates, etc... this is so you can take ownership.  If a home feels like someone else home it will be a hard Sell as well. I think it is equally as important to all Buyers to view your home without you there. We all can relate to the Sales person who follows you around and annoys you. You do not feel comfortable to shop, you feel pressured, and you do not feel as if it is YOUR new home yet someone else's. Don't miss the boat by not following the advice of your Realtor. We know what works, were here to help you if you follow our advice!

When you hire an Agent to sell your home and these items are not followed this is when you see a home Listed but without the results of a quick Sale. I have worked for many Sellers and each one has different requirements and demands n their home sale. When these are restricting the Agents ability to meet what is required then you shall see a Home that doesn't sell. Sometimes it is not the fault of the Seller but the Agent who lacks either the Training or the knowledge to see this, and follow it thru. For me it's a no brainier and is my standard for the Sale to success.

I love working EXPIRED Listings and homes that didn't sell, for it is easy for me to see WHY the home Sale didn't take place. Many times, or almost 80% of these are for the photos (wow some Agents amaze me here). The Marketing of the home, the presentation as we spoke, and so many times it is NOT the price.  If presented properly the price would not have been an issue.

With the success of online advertising hitting the factors that support the sale is key. So when you hire an Agent, #1 have faith you have chosen the right Agent, then do not restrict their suggestions and Market Plan to sell your home. Our continued success is based on this timeline. I hope you will keep me in mind when deciding to sell your home, I always say just let me be int he Top 3 Agents that you interview for the job. If you are a Country Property you MUST hire a Country Realtor if you want guaranteed results! I can't tell you HOW many times I see Sellers Agents miss the boat on this one.  Not all Agents are equal and this surely is one area that is a tie breaker. Horse property misrepresented, or Country property advertised as Horse Property. Do your homework this is so important to you success and sale!

Call me anytime with any questions, I am very happy to help just as a friend with advice or some tips! I look forward to talking with you.

I would love to make YOUR Home my next SOLD Home!

Many Thanks ~


Your Placer and Sacramento County Specialist

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Tuesday, January 3, 2017


In the Real Estate field, many Agents have no training what so ever, they merely obtain a real Estate License, and start selling Real Estate. I have been highly successful in getting my job done. I remember back when I entered the Real Estate Re-sales field from being in Property Management/Commercial RE in 2000. I told my Broker that sitting in a class wasn't making any money, and I asked him if he would allow me to skip the classes and just get out there and sell?  My First Year I sold $100K in RE with no formal training at all. Just the desire to succeed.

I grew up the last child in a family of five. I can still remember my father telling us, any job worth doing - is worth doing right or not at all. That has stayed with me thru out my life. Whether it was in being a Manager of the "Sheraton Maui Hotel" Kaanapalli Beach (which taught me about having everything show perfect the first time, staging, and selling quality), to Meter Reading for "PG&E" where I walked up to 14 miles a day in the pouring rain or 100 degree weather. This training taught me know what HARD work was all about.  

In my training at the Sheraton Maui, I was in the Management Trainee Program, where I was required to work every management position in the Hotel.  Thru that extensive training program I learned skills, useful in my business today.  Especially helpful are the training of Public Areas, Staging, Interior Design, and Housekeeping.  I am very picky with whatever I list and this training comes thru in my job and camera shots as well. Cleanliness is so important, along with housekeeping of the home overall. No one wants to buy an un-kept home inside and out. Proper placement of furniture, an inviting plan and openness means so much to Buyers. Once you hire me you too will see - just unleash me and I go to work. I know what vision needs to be accomplished and can get that done to get that Sale!

With a background in Modeling, and my love for Photography (I learned in 6th grade), I know how to use a camera but I can also develop film and work Custom shots. I shoot with a Cannon and a Wide Angle Lenses which I feel make my photos superior to most anyone shooting without one.  I also have an eye of what looks good at what angle. I will spend hours getting the right shot for my Clients that help sell their properties quickly, and for Top Dollar. I find most homes that don't sell aren't being marketed properly or often have terrible or dark photography. A cheap or unskilled Agent will often result in not selling your home. 
I also know about being on the other side of the camera which helps me so much in knowing lighting, and shooting as well learned thru my Modeling experience and schooling in which I specialized in Print and Ramp work in Sacramento, Lake Tahoe, and Reno. Although I gave up Modeling long ago I feel all this experience combined helps me to have knowledge and experience that allows me to have a different opinion and possibly a solution of how to handle a hard to deal with item. Or just having a fresh pair of eyes and a new idea.

Photos of homes I have Listed and Sold~

I sometimes have to laugh at other photos especially when it comes to Acreage. Being a long time Resident of Loomis, I know acreage and lived on it for 12 years. I also grew up in Danville with my horses so I have first hand knowledge of Country living and horse property. My shots impress the Sellers often and show how much I love their properties
. When you love something there is no other choice to come out a winner! 

I also have Staging items I can mix in with your own items, to improve the look and feel of your home.  Not everyone has Interior Decorating experience, as I learned at the Sheraton, or knowledge of what look is that the Buyers are looking for.  This experience can help you succeed and sell for more. Cross your I's and dot your T's like my Dad taught me. Make sure it is correct the first time around, and you will see that sale. 

If you are looking for an Agent and you live on Acreage you have to KNOW not everyone knows Country Property. I have spoken to 2 Sellers in the past 6 months that know that was the mistake their Agents made. One of these Listings had 5 Acres and not 1 photo of his Paddocks/ Arena or pasture. Another had almost ten acres and not one photo of the property. NOT ONE! Almost TEN acres and only Home pictures?? Whats wrong with that Agent!! Not everyone call sell Land or Country Property and do a great job, but I do and can for you as well. I LOVE my job and the photography and I will get you the winning shots!

The end of this year I have seen many WITHDRAWN or EXPIRED Listings. In viewing these it's often easy to see what that Agent failed on. Also there can be other items such as an Agent that was not available by phone ( I always answer my phone) or that was not available nor had any other Agents assisting them on their Listings, and when a Buyer calls to see a Home and are told that you are not available, that Agent most likely just blew that Sale. Bigger is not always better.  Doing a good job is best, no matter how big or small you are.   

In Placer County there are 3,271 Licensed Real Estate Agents - of those 7 our of 10 ONLY SELL LESS THAN 3 HOMES A YEAR!  Is this who you are hiring to sell your Home?  Your Home which is usually your BIGGEST asset and worth. Is this who you are trusting to make that sale for you? Make sure and do your research work as to your Agents background, success and how many Homes he/she has Listed or Sold and in what PRICE RANGE as well. If you don't do your research, then I guess when your home doesn't sell, you can only blame yourself. I always say it is best to interview 3 Agents and choose from there. 

Call me today and allow me to show you what difference I can make, and what I can accomplish for you. I am 17 years in the business now and 16 years a Top Producer, year after year, selling over 4.5 Million in Sales. Thanks for your time and I wish you a Happy New Year.  I look forward to speaking with you and helping you with your Real Estate needs. CALL ME TODAY, you will be glad you did tomorrow.

It's not having a Real Estate License that makes you successful - it's the SOLD signs!

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This post was written by:

Leslie from Northern California.
Yes.. I am a Bay Area transplant, long before everyone starting moving up here from the Bay Area and Southern California in 1977. I believe this helps me to understand what you may be looking for. And can help you adapt to our “Country Lifestyle”. Yes, I know the greatest hiking/ boating/ camping/ fishing spots and the best places to relax! If you are moving from another area, just ask me for one of my helpful Relocations Packages by clicking on the link

I hope you enjoy your visit.

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